Get Involved
Share in the Care Colorado
Share in the Care Colorado is the name of the statewide campaign to involve the public – from school children to senior citizens – in a greater appreciation of our shared heritage through the collaborative restoration of the Capitol dome. Based upon similar successful campaigns to restore the Statue of Liberty and the Washington Monument, this important initiative has four interrelated components with specific objectives:
- Public Awareness Campaign – To raise awareness and support for the dome restoration project and its partners though strategic media and corporate partnerships, public relations efforts, and special events
- Corporate Partners Program – To garner support from Colorado businesses by developing effective cause-marketing programs that promote corporate values and standards, social responsibility, and a common commitment to the future of our State
- Children’s Campaign – To engage Colorado’s school children in a deeper appreciation of individual and civic responsibility, and the power of giving through “Dimes for the Dome” a school fundraising effort supported by multi-disciplinary classroom curricula
- Public Campaign – To encourage participation from the public at large through various programs such as web initiatives, mobile giving, “Adopt a Bolt” and a retail change canister program
Share Your Care
Colorado Preservation, Inc. invites your involvement in this historic initiative. The campaign to restore the Capitol dome will succeed through a broad-based nonpartisan effort by corporate, civic and government leaders.
The Corporate Partners Program of Share in the Care Colorado has been designed to build upon best practices utilized for cause-related marketing campaigns to restore the Statue of Liberty and the Washington Monument. Share in the Care Colorado empowers corporate partners to achieve business and communications objectives through the provision of tangible rights and benefits. Depending on the specific sponsor objectives, the acquisition of campaign assets can be utilized to demonstrate corporate social responsibility, enhance public relations exposure, reinforce customer relationships and create new business opportunities. Based upon the level of involvement, typical sponsorship benefits will be individually crafted to include:
- Licensing rights to Share in the Care Colorado trademarks
- Exclusive presentation rights to a Share in the Care Colorado campaign element, product tie-in or special event
- Brand and name recognition in the statewide two-year promotional campaign
- Signage and recognition at the project site in Denver plus at various events and press activities throughout the restoration project
- Point of purchase programs to engage customers in generating transactional donations
- Internet and social media recognition and promotions
- Hospitality and limited-edition merchandise rights for clientand staff entertainment
- Unique opportunities for business-to-business networking
Find out more about how your business or organization can get involved by contacting Colorado Preservation, Inc. at 303.893.4260
